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Who We Are And Mission Statement
HOLA Pages Online Directory of Talent
Workshops and Services
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Members In Performance
Contact Us and Links
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Why join HOLA?

HOLA Regional Membership Announced new
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HOLAMedia: See and hear what we are about!

m6 “Save 10% at Motel 6! Motel 6 and HOLA have partnered together to provide all HOLA members with a 10% discount at any of the 1,100 pet-friendly locations across the U.S. and Canada. Whether you are traveling for HOLA business or a personal vacation, the discount is available for you to use.

Motel 6 is the lowest priced hotel of any national brand, so the discount will help you save even more! To make your reservation either click on the Motel 6 Book Now logo or call 1-800-4-Motel6 and use the HOLA discount code - CP563450. Motel 6 looks forward to providing you with a clean and comfortable room for your next trip. Thank you for choosing Motel 6!”

Theatre Tonight?
The New York Metro area is always alive with theatre, especially Spanish theatre serving the nation's largest concentration of Spanish speaking immigrants from all over the globe.
New York City is the crucible where future Hispanic talent is forged, tried and tested. HOLA is proud to bring you performance announcements as they happen. Click at right and visit our "In Performance" website.

All HOLA members, whether they are members of a performer union or not, are entitled to be a member of the Actors Federal Credit Union.



The HOLA Story
Thirty-five years ago, a core group of professional Latino actors working in New York, including some famous ones like José Ferrer and Raúl Juliá, decided to address the inequities created by the casting system that underemployed Hispanic actors and relegated Latino characters to negative stereotypes. Early encounters with the casting system showed how to gain fair access.

By building solid relationships with media producers and casting agents, HOLA bit by bit, friend by friend, and committee by committee helped reshape our future. One example of HOLA’s struggle, on behalf of Hispanic actors, was the well publicized collaboration with Actor’s Equity Association to ensure appropriate casting for Death and the Maiden on Broadway in the 1990’s. Since then there has been no major incidents of inappropriate casting on Broadway.

HOLA Numbers (per year)

Hispanic actors in NYC (est.)


Visits to the HOLA Pages (monthly average)


Latino theaters in NYC involved in HOLA Awards


Latino theater professionals affected by HOLA Awards (est.)


Participants in HOLA’s professional development workshops


Recipients of HOLA’s career counseling


Audiences for HOLA’s special events


Facebook followers


Daily email blast (for auditions, jobs, etc.)


El Blog de HOLA used by


Visitors to HOLA’s website per year (average over 10 years)


Membership fees that provide all of these services


Twitter followers

HOLA programs supported, in part, by grants from the New York State Council on the Arts,
the City of New York, Department of Cultural Affairs, CBS Diversity and Delta Airlines.

Statistics revised July, 2012

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HOLA programs are made possible, in part, by funds from the New York State Council on the Arts;
The City of New York, Department of Cultural Affairs;
private donations
and dues-paying members of HOLA.