HOLA FACT SHEET
HOLA expands job opportunities for Latinos in the arts and general market entertainment media. HOLAÕs activities encourage and enable Hispanic performers to support one another, to expand our artistic presence, and to be portrayed in all of our diversity.
The HOLA Story
Thirty-five years ago, a core group of professional Latino actors working in New York, including some famous ones like Jos Ferrer and Ral Juli, decided to address the inequities created by the casting system that underemployed Hispanic actors and relegated Latino characters to negative stereotypes. Early encounters with the casting system showed how to gain fair access.
By building solid relationships with media producers and casting agents, HOLA bit by bit, friend by friend, and committee by committee helped reshape our future. One example of HOLAÕs struggle, on behalf of Hispanic actors, was the well publicized collaboration with ActorÕs Equity Association to ensure appropriate casting for Death and the Maiden on Broadway in the 1990Õs. Since then there has been no major incidents of inappropriate casting on Broadway.
HOLA Numbers (per year)
FRIENDS OF HOLA Donation Levels
HOLA programs supported, in part, by grants from the New York State Council on the Arts and the City of New York, Department of Cultural Affairs.