HOLA FACT SHEET

 

HOLAÕs Mission

HOLA expands job opportunities for Latinos in the arts and general market entertainment media. HOLAÕs activities encourage and enable Hispanic performers to support one another, to expand our artistic presence, and to be portrayed in all of our diversity.

 

The HOLA Story

Thirty-five years ago, a core group of professional Latino actors working in New York, including some famous ones like JosŽ Ferrer and Raœl Juli‡, decided to address the inequities created by the casting system that underemployed Hispanic actors and relegated Latino characters to negative stereotypes. Early encounters with the casting system showed how to gain fair access.

 

By building solid relationships with media producers and casting agents, HOLA bit by bit, friend by friend, and committee by committee helped reshape our future. One example of HOLAÕs struggle, on behalf of Hispanic actors, was the well publicized collaboration with ActorÕs Equity Association to ensure appropriate casting for Death and the Maiden on Broadway in the 1990Õs. Since then there has been no major incidents of inappropriate casting on Broadway.

 

HOLA Numbers (per year)

Hispanic actors in NYC (est.)

1,800

HOLA actor members March 2010

458

Latino theaters in NYC involved in HOLA Awards

20

Latino theater professionals affected by HOLA Awards (est.)

3,000

Participants in HOLAÕs professional development workshops

200

Recipients of HOLAÕs career counseling

60

Audiences for HOLAÕs special events

300

Facebook followers

1,600

Daily email blast (for auditions, jobs, etc.)

550

El Blog de HOLA used by

150

Visitors to HOLAÕs website per year

96,000

Membership fees that provide all of these services ONLY

$99

 

FRIENDS OF HOLA Donation Levels

Audience Member

$0.01 to $99.99

Scenestealer

$100.00 to $149.99

Star

$150.00 to $249.99

Legend

$250.00 to $499.99

Icon

$500.00 and over

 

HOLA programs supported, in part, by grants from the New York State Council on the Arts and the City of New York, Department of Cultural Affairs.